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Data Quality Questions

Data Quality

Euclid is recording more visitors than I believe enter in my location. How can I ensure Euclid is not classifying outside devices as visitors?

Why is the visitor count lower than expected?

Lab Environments

I set up Euclid in a home/lab environment with a known number of devices. Why is the dashboard showing different numbers?

Device Classifications & Filters

Does the visitor count number include the staff members in my locations?

Does the visitor count number include computers, printers, scanners, or other Wi-Fi enabled office equipment in location?

I have a location on the side of a busy street / highway. Will people in cars driving by show up in my visit counts?

 

 

 

Data Quality

 

Euclid is recording more visitors than I believe enter in my location. How can I ensure Euclid is not classifying outside devices as visitors?

Please contact support and explain the details of what you expect to see at your location(s). Additional information about the environment around the location is necessary to assess possible resolutions (i.e. my location sits on a busy pedestrian street, or my location is adjacent to a crowded restaurant). Also, any data points available to support your expectations is very valuable (i.e. traffic counter data, transaction data, etc.). With the additional information, Euclid may be able to adjust the calibration for improved relevance.

 

Why is the visitor count lower than expected?

As Euclid detects the presence of smartphones and other Wi-Fi enabled devices, we are only able to detect the number of people carrying a device. Euclid detects a consistent, large sample of the population in and around your location, which allows you to meaningfully monitor trends to help improve your business.

 

Office / Lab Environments

 

I set up Euclid in a home/lab environment with a known number of devices. Why is the dashboard showing different numbers?

Euclid's analytic technology is designed around customer behavior patterns in our target verticals and will not provide a 1-to-1 device count in a lab test or office environment. Common test environment discrepancies include:

-The total number of devices is higher than expected: the sensor/AP is highly sensitive and picks up outside devices

-The number of visitors is lower than expected: Euclid classifies devices seen for long periods of time as staff members and excludes them from the visitor count

-Duration is blank: all devices seen by Euclid were classified as staff, not visitors, and were excluded from the average duration calculation

 

Device Classifications & Filters

 

Does the visitor count number include the staff members in my locations?

Euclid's proprietary algorithms can determine which devices belong to staff members and exclude them from the visitor count. Euclid examines the duration and frequency of Wi-Fi signals from devices to determine which devices need to be eliminated. For example, in a retail setting devices that are detected for 3+ days out of the last 10 days with a duration of 2+ hours are filtered out as staff.

 

Does the visitor count number include computers, printers, scanners, or other Wi-Fi enabled office equipment in location?

Euclid's proprietary algorithms can determine which devices are office equipment and exclude them from the visitor count. Euclid examines the duration and frequency of Wi-Fi signals from devices to determine which static devices need to be eliminated.

 

I have a location on the side of a busy street / highway. Will people in cars driving by show up in my visit counts?

Euclid's proprietary algorithms can differentiate between which devices belong to people walking by on the street and which devices are in vehicles driving by on the road. Euclid examines the duration and frequency of Wi-Fi signals from devices to determine which devices need to be eliminated, and devices belonging to "drivebys" will be excluded from the visitor count.

 

 

What do I do if my question/issue is not answered anywhere on the knowledge base?

Please file a support ticket and a representative will respond to you shortly.

 

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