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Monitor How Well You Attract and Engage Customers with the Dashboard

ATTRACT

Measure if higher/lower sales and transactions are from:

  • Outside opportunity, or
  • Storefront Conversion

Was performance due to external or managed factors?

 

ENGAGE

Measure how engagement drives conversion and average dollar sales:

  • Did I engage customers to drive transactions or did they bounce? How does this affect conversion?
  • Did I engage customers to drive higher average dollar sales?

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